Coaching is a targeted method of guidance, aimed at the optimal functioning of people in their work. Self-insight and the strengthening of existing qualities are central to this. Our approach, where possible, is questioning and reflective; and where necessary, directive. We ask questions that push the boundaries of the current perspective and shed new light on underlying themes. This involves, on the one hand, directly changing behaviour and, on the other, adapting ‘mental models’ and beliefs.